Why You Need to Choose Aerial Advertising in Australia

The advertising field is becoming more and more competitive with people’s attention spans shortening by the day making it difficult for your company to stand out in midst of noise and distractions. Aerial advertising is the only mode that will rise above the noise and attract favorable attention without the option of being turned off or assumed.  Each year 48% business owner run aerial advertisement in Australia.

The following factors have made aerial advertising effective:

Retention of results

A quality aerial advertising campaign will make your company get its message to a huge number of people in a memorable manner at the same time. The memory of aerial advertisement and product information will linger in the minds of the people over a long period of time making it the most effective form of advertising.

Uniqueness and Surreal attraction

Aerial advertising gives a much different impression than traditional advertising. The uniqueness, together with a surreal attraction, will give viewers the impression of a private air show right at their door step.

Additionally, aerial advertising messages are interesting to read. Both the advertiser and the prospective client find the entire process experience enjoyable.  

Aerial Advertising is Cost Effective

Aerial advertising performs so well in terms of cost effectiveness when compared to other choices. However, one must realize that apples to oranges comparison would give a fair shot as you compare aerial advertising to other forms.

Aerial is perhaps the only mass advertising form that can be obtained and bought every day by the general public. Personal aerial banners provide vivid messages for individuals and large corporations.

Some people would opt for radio advertising, newspapers, static or digital billboard etc since they are affordable. But how affordable are they? Generally they would cost you about CPM USD $5. On average, the local operators claiming pennies per thousand will charge you between $650 to $750 USD to design and fly a small aerial banner over a major event with an audience of forty thousand people. The banner will be visible over the event for 15 to 20 minutes. So, by using the raw event number of forty-thousand people, you've just purchased lower end aerial advertising at an average CPM of $16.25 to $18.75 USD.

Skywriting and Blimps will similarly give an average CPM's of between $4 and $20 and $7 to $18 respectively. This will depend on the location, audience size and availability. Whenever you are sourcing for aerial advertising; skywriting, banner towing or blimps, discuss with the service provider on their rates and calculate the lower end cost depending on the targeted audience and duration of visibility. So, considering the whole platform of aerial advertising mode and its benefits, CPM should average between $2 and $20 rates depending on the actual target and the intended medium. The more the number of people you reach out to, the more cost effective the medium is. 

Current proponents of aerial advertising argue that it is cost effective in reaching the isolated pockets of customers like people at the beach or stuck in traffic. The company will have the opportunity to target people in diverse geographical locations where other forms of advertising are limited. The high recall rate and high customer engagement makes it even more beneficial, particularly banner towing.